VW AUTOSTADT WOLFSBURG
Volkswagen's Factory Theme Park
There's a scene in a Woody Allen movie is some distant future through time travel, Woody's character finds a VW from the 1960's, with the engine still running after two hundred years or so. Volkswagen has recently come out with yet a new version of its iconic "Beetle" reborn again and again. The world’s manufacturer of the odd little car which began by building a fuel efficient vehicle for the masses has grown to a world leader. Aside from the familiar VW imprimatur which prompts that odd road trip game of slugging your brother every time you spot one, if the truth were told, your brother would be black and blue from head to foot.
The Volkswagen Group company is a conglomerate which owns a fistful of other brands and has gone well beyond the original “People’s Car” to the most exclusive and high speed sports cars, Audi, Bentley, SEAT, and Skoda to Bugatti and Lamborghini. All of which form the exhibition pavilions of the Volkswagen Autostadt (Car City) beside the distinctive glass car towers at the company’s factory headquarters in Wolfsburg near Hannover, a combination car dealership delivery center, factory tour and amusement theme park.
Curiously, Volkswagen owes its success to two wild opposites, Adolf Hitler and the British military. In 1938, Germany had only been producing luxury vehicles and the need for a cheap car for the common man of the Third Reich was promoted. Adolf Hitler backed a state-owned factory to produce a “Volkswagen”, a people’s car, choosing a site along the Middle Land canal between Berlin and Hannover for the factory. Only one car was actually delivered (to the Furher for his birthday), before the factory was shifted to war production. The factory with its own power plant, workers housing complex and a small support town, first called the KdF-Stadt, was heavily bombed during World War II, but portions of the damaged facility and the power station survived. British Amy Major Ivan Hirst, given charge of the plant in the British sector had the idea that rather than dismantle it, turn it to use. The factory began producing cars for British service personnel, with the familiar “bug” painted in military green. Some soldiers where allowed to take their little odd car home. The major took the name for the city which grew with workers of the plant from an abandoned castle in the old village, Wolfsburg. The success of Volkswagen led the rest of Germany in war recovery to the modern state it is today.
The idea for the VW Autostadt originated in 1994 when the company decided to enhance its factory with a tour for the public and a distribution center for customers to pick up their new cars and promote the brand. The Autostadt opened to coinside with the World Expositon in Hannover in 2000 and having much the same feel of an “Expo”. Fronted by the Mittelland Canal which motor barges carrying goods along the waterway and linked by a moving walkway bridge to the city of Wolfsburg, the Autostadt is a sprawling modern campus of car brand pavilions set in a grassy water park with a major car museum, customer delivery center, car demonstration driving skill course, car tower ride, nine restaurants, and even its own on-site luxury hotel. A whole range of activities are available for visiting tourists as well as car customers. © Bargain Travel Europe
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